Notice how out of nowhere, since hiring model-of-the-moment Jess Hart, Seafolly swimwear became suddenly expensive? Since when was it ok to charge $90 for a seasonal bikini top? Zimmermann has always been expensive, that's a given. Same with Jets by Jessica Allen, which nevertheless caters for a more mature market.
But now, as we draw closer to the summit of Summer, it seems there no longer exists a humble medium when it comes to the swimwear market. It's either cough up $150+ for a coveted two piece that, like, every Cosmo girl will totes have - or pay half that price for one of Jetty Surf's generic, mass-produced specials.
No, I don't want to resort to wearing block colours or anything branded with Billabong or Rusty. But I also don't want to buy a bikini (which will inevitably be faded, stretched and outdated by the end of Feb) for the same price as a return flight to Queensland.
Like many Australians opting to purchase goods from overseas, we must turn to the internet in order to source unique, Portsea front beach-worthy swimwear that won't break the bank. So now I will let you all in on a little secret. Victoria's Secret to be precise. Click here to view their complete Summer sale & clearance range. Most bikini sets are under $US40 and can be shipped to Australia at the click of a mouse. Best of all, you won't see these bathers splashed all over the pages of Shop 'Till You Drop and you're even less likely to bump into another girl wearing them.
Here are a few of my top picks from the Vic Sec current sale range:
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